You might be wondering What Is A Bounce Rate On A Website? Today I am going to explain what bounce rate is and how to deal with it on your website to get good ranking and conversions.
What Is A Bounce Rate On A Website?
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Someone comes to your website and they automatically leave. That is bad right? That’s something called bounce rate.
The percentage of people that come to a page and automatically leave and they don’t go to another page on your site is called Bounce rate.
For example, say someone googles for something like natural home cures. They do a search for natural home cures and they come to our page which is really ranking high and they automatically leave. That is considered a bounce.
Poor Bounce Rate Is An Indicator Of A Poor Business Model
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The bounce is not always a bad thing. Certain business models and websites have a greater bounce rate than others.
Let me give you an example. Say someone is doing a search and land in the site finding the exact information that they are looking for and then they leave. You actually served the user correctly there. The issue here is that the bounce rate can be something that can be an indicator of a poor business model.
So when somebody comes in and go out they don’t actually complete the transaction, they don’t view as many advertisements as you would like, they don’t leave their email address, they don’t put a lead. So bounce rate when it is very very high and when usually higher the bounce rate the worse it is for the website, can be an issue.
How To Find Your Bounce Rate- Google Analytics
The best way to find your bounce rate is to go into a tool such as Google Analytics. It is going to tell the overall bounce rate for the entire website. It is going to show the bounce rate by:-
- Your individual channel
- Landing page
Therefore, you can slice and dice bounce rate in a different bunch of ways.
The bounce rate from a certain location may be much higher than the other locations.
For example, maybe you only serve India, but people are coming to your website from all over the world. In that case, they come in and bounce once they realized that you do not serve their region.
Therefore, the bounce rate in all analytic in general, its very important that you keep in mind the context.
Individual landing pages might have a high bounce rate than others. If you have a page that just gives somebody a quick answer then somebody might come and automatically leave.
But if you have a page that gives in-depth information and then offers a guide that might make it, so that somebody does not bounce.
How Do The NewsWebsites Reduce Their Bounce Rate
in some cases you will see a lot of big news sites do things intentionally to reduce their bounce rate.
usually when you are looking at a news site their looking for certain things like:-
- Time on site
- pages per visit
- Amount of sessions
Because based on the above points they are able to serve more ads and make more money. Therefore, for news sites. in a lot of cases, they are serving similar articles so that it might be like a widget that comes in or they might have a sidebar where it is like the top article of the day. So that you continue to get more visits.
Thus they want to keep you on the site as long as possible.
What Should You Do?
In general, the best way to figure it out is to go into the google analytics and look at it for your overall website.
Then try to do your own individual reviews and ideas on the website.
When you look at the matrix based on the individual demographics if the bounce rate is too high or too low then you have to see whether your content makes sense.
What Is A Good Bounce Rate On A Website
Let us see the mean range of good bounce rate for the different type of websites.
- The retail sites – 20% to 40%
- Simple landing page like paper click landing page or service landing page that meant just to run ads – 70% to 90%
- A portal website – Like email site (Gmail, AOL or Yahoo) – 10% to 30%
- A self-service and FAQ site – 10% to 30%
- For a content type of site – 40% to 60%
- The lead generation sites -30 % to 50%
For General Reference
Anything over 80% is really bad.
Bounce rate between 70% to 80% is okay and anything in 50% is a little better.
Bounce rate lower than this range is generally good. So this is the general metric scale you should think about.
What Actually Causes High Bounce Rates?
- Slow loading time of your website– If your Web page taking much time to load then people are going to leave. Therefore, make sure to have a fast page.
- Inaccurate title or description – Somebody search for a keyword and come to your page and the purpose they came does not match your landing page then they are going to bounce. So make sure whatever made the audience to come to your site meets their expectation.
- Improper analytic setup– If you have got a bounce rate below 20% there is a good chance that you have got an improper analytic setup. Sometimes there will be two instances of tracking code on the page. It may be through google tag manager and on the main site. If your bounce rate is really low you may have a double check on it.
- Unmobile friendly site- Make sure to have your site is mobile responsive as well. If the site is not mobile responsive or friendly then the visitors going to bounce.
- The page is not engaging-If your page is not having a good design, and your content is not engaging and interesting, people may be not interested in reading. Hence, you have to make sure to make your page attractive, interesting and engaging. This aspect is going to be an important factor controlling the bounce rate.
How to Improve The Bounce Rate
- Examining the target audience- This can be done by doing an analytic audit. You have to go through your audience’s all analytics like their location. the language they speak, & source or medium from where they visit and based on these you can do a pretty good job by building a persona that is coming to the website. Based on this you can decide the color schemes, images what they like and create good web experience.
- Checking every Traffic channel- You have to check every single traffic channel on a daily basis. Check the source of traffic and which specific page the traffic is hitting and what is the metrics associated with this. By doing this part by part really you can improve the experience and this going to help your bounce rate.
- Relevant links and suggestions- you can create a something simple maybe a call to action depending upon the type of the page and when you are going down, make sure that you are catering to every single thing that the user wants. There might be FAQs, facts, figures and blog posts. Build as much as possible you can around the topic. By doing this you are going to make sure that that you give the user what they want and there are going to click to other parts of your site and explore.
- Have Call to action– If somebody is there on the page, they are usually for a reason, so make sure to give them an option something to come in so that they click on it. Therefore, they make some type of conversion or go to another page. and that is going to reduce your bounce rate.
Now almost you will be clear about What Is A Bounce Rate On A Website? and how to reduce it.
The bounce rate is an important metrics and varies depending on the type of website and I wish you should be working always to reduce it to get a good bounce rate.
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